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PROFIT is the #1 English magazine for targeting business decision–makers1

PROFIT is more than a magazine for Canada’s fast-track entrepreneurs – it’s their business partner. While other publications mull over stock-market turmoil, profile career executives and dissect corporate scandals, PROFIT devotes itself to the most important issue for Canadian business owners: how to find opportunity and seize it. In fact, PROFIT is Canada’s most respected magazine on the management practices of successful entrepreneurs and how to overcome the challenges that today’s enterprises face.


The Market

PROFIT connects advertisers to 306,000 self-starters who make up the entrepreneurial growth sector. Driven and status-conscious, these big-ticket consumers satisfy their taste for personal luxury while buying goods and services that will grow their enterprises. Through its targeted content, entrepreneurial programs and networking events, PROFIT brings this trusted one-to-one marketing to advertisers.

 

The Circulation

With a total circulation of more than 100,000, PROFIT offers you a highly targeted reach to the fast-growth entrepreneurial market. PROFIT is delivered to the most senior executives of companies with 5-249 employees and revenues of $1 million–$25 million. PROFIT is published 6 times a year.

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Awards & Events

Each year PROFIT hosts a number of programs in conjunction with editorial rankings that celebrate Canada's best and brightest entrepreneurs. These exclusive programs allow you to extend your reach into the growth-oriented entrepreneurial market and further your business development. For more information, please visit our Awards & Events page.


Contact

Contact your sales representative today for more information on our integrated ad campaigns.

Download our 2009 PROFIT Media Kit and 2009 Editorial Calendar PDF to learn more about the exciting opportunities we have in store for advertisers.

 

PROFIT readers are:

  • In companies with 5 - 249 employees (30% of our readers)
  • MOPEs (43% of our readers)

Compared to the average adult,
PROFIT readers are:

  • 3.6 times more likely to be involved in business purchasing/leasing decisions over $10,000
  • 3 times more likely to be in IT market occupations
  • 3 times more likely to be involved in business decisions about technology (computer hardware, software or internet access)
  • Twice more likely to be self-employed

 


Audience *

Total Readers: 306,000
Men: 75%
Women: 25%
Avg. Household Income $98,823*

* Based on Total Canada 12+
All other data based on English adults 18+
1 Business decision makers defined as MOPEs or involved in business purchasing/leasing decisions
Source PMB 2009 Spring Database

Special Offer
Upcoming Special Issues
PROFIT100


PROFIT 100
Sales Close:  May 6 
Material Close:  May 13 
On Newsstands:  June 4 

The Definitive List of Canada’s Fastest-Growing Companies

Bonus Exposure!
On Newsstands for 3 Months

 
PROFIT HOT50


PROFIT HOT 50
Sales Close:  Aug. 12 
Material Close:  Aug. 19 
On Newsstands:  Sept. 10 

The Exclusive Ranking of Canada’s Emerging Growth Companies