AUDIO: Conduct a brand audit
When you have a good brand, attracting new customers and employees becomes much easier—and cheaper. But how good is yours?
In this installment of the PROFIT Growth Planner, you’ll discover how a brand audit can identify the strengths and weaknesses of your brand image.
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WEEK: Set employee goals
Contest Closes December 31, 2008. Must be a Canadian resident over the age of majority to enter, excluding Quebec. One entry per person. For full rules and entry please click http://www.canadianbusiness.com/growthplanner OR http://www.profitguide.com/growthplanner. Mathematical skill testing question to be answered correctly to win. Odds of winning depend upon the number of eligible entries received. No Purchase necessary. The Grand Prize is a cheque for $10,000.